Cybersecurity technologies are a vital component of business development. Business leaders must implement these systems with caution and in a proactive manner, as they may be targeted by cyberattacks. Business development is about identifying new opportunities, establishing official source https://pebblefuturefest.com/dynamic-data-defense-the-edge-of-virtual-due-diligence-rooms/ and maintaining relationships with customers, creating strategic partnerships, and developing strategies to boost profits. It impacts almost every department within a company from HR to marketing.
To address the research question of how a company’s cyber security adoption influences its performance, we analyzed the effect of various organizational, technological, and environmental factors on an company’s desire to adopt these technologies. In particular, we utilized the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these factors on the organizations’ willingness to adopt cybersecurity technology.
The TOE framework is comprised of four elements: (1) perceived usefulness, (2) perceived ease of use and (3) observability. These three variables affected the organizations’ intention to adopt cybersecurity techniques and also their performance. In addition, competitive pressure and assistance from vendors also had a positive impact on the companies’ willingness to adopt these technologies.
Cyberattacks are more frequent than ever and can cause significant damage to a company’s reputation, financial standing and operational capabilities. The most advanced cybersecurity tools are able to help companies avoid scratches and boost their financial performance. It’s the time to make a change in thinking, shifting from a view of cybersecurity as a costly defense expense to seeing it as a vital business function driving growth.