The company started to expand into new frontiers of the plaything industry. Four decades ago LEGO began to target ladies with the introduction of furnishings and dollhouses; in 1974 that introduced the first real human figures, referred to as Minifigures; and 1979 it expanded into space with sets featuring astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of earrings elements directed at young girls. This period also found the creation of a managing structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing strategies.
The 1970s also observed the introduction of a process that allowed customers to pick certain stones they wanted to purchase and build their own versions, rather than acquire pre-made guides; this is popular with adults, as well as kids. In the same decade, Profano branched away into ancient territory while using Castle idea, and in 1980 the company added it is first educate sets to its selection.
In 1989 Lego created the Pirate look, and with it several pirate delivers, wilderness islands and treasure. The corporation also expanded its array of facial expressions, adding beards, eye updates and lip stick in addition to the regular two eyes and laugh. Some more aged Lego enthusiasts resented these changes, choosing the more basic faces of earlier units.
As Profano expanded into a huge international corporation, completely to find ways to meet up with the demands of it is big the best places to buy lego name potential buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster shipment times. To keep up with these needs, the company started to reduce total production coming back new products by causing more use of computerized assemblage systems.