Retailers and Resellers are two distinct kinds of business partners who have a direct influence on the success of your business. It doesn’t matter if they are strategic alignment, product knowledge or customer networks They are committed to your growth and are able to help you meet the needs of your customers.
A retailer is a B2C business that purchases from distributors and wholesalers or directly from brands to sell their products or services to customers. They could be in the business of selling merchandise like shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers also have the option of focusing resellerassociation.com on certain industries, for example, apparel (Pato’s Closet or Poshmark) and electronics (Best Buy or Target) and outdoor equipment.
Resellers are companies or individuals who sell their products under their own private label or stocks to the end customer. They are usually skilled negotiators who are able to find the most efficient suppliers at most affordable prices and sell their products to consumers at a profit.
This model of business is extremely popular today, especially due to the growth of online shopping platforms. There are brick and mortar businesses who are reselling their items such as Home Depot, Walmart and Target. There are numerous online marketplaces where individuals can sell their items. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing website, are all examples. Some of these online marketplaces may have limitations on what you can sell.